Fashion Marketing Midterm Review

What are the four basic p's of the marketing mix?

• Price, Position, Place, Promotion
• Price, Product, Place, Promotion
• Population, Price, Product, Promotion
• People, Production, Place, Promotion

Using factors such as age, gender, and race is using what type of market segmentation?

• Psychographics
• Geographics
• Demographics
• Behavioral

Developing, promoting, and distributing products to satisfy the wants and needs of a customer

• Goods
• Marketing
• Services
• Tangible

Tangible products that we use to satisfy our wants and needs

• Goods
• Marketing
• Services
• Tangible

Intangible items that have monetary value and satisfy needs and wants.

• Goods
• Marketing
• Services
• Tangible

How/where a product will be distributed

• Price
• Promotion
• Product
• Place

Another name for the 4 P's - product, place, promotion, price

• Price
• Target Market
• Selling
• Marketing Mix

What company is this?

• Home Goods
• Best Buy
• Target
• Marshalls

What company is this?

• Android
• Apple
• Amazon
• AT & T

What company is this?

• Gatorade
• Gucci
• Gap
• GMC