Brend və Reklam İmtahanı

According to a study conducted by the prestigious Young&Rubicam agency in January 2001, which brands are the most successful?

• mass brands

• hope brands

• brands' expectations

• sound brands

• faith brands

Traditionally, it is believed that the main principle of brand formation is ...

• the search for unique product ownership (sometimes even artificial) and subsequent use

• the artificial search and delivery of original products

• the quality and price of unique products

• search (sometimes even artificial) and the quality of the product

• the delivery of products and subsequent use

When is successful branding possible?

• when the product price meets the buyer's expectations

• when there is no shortage of goods

• when the product is cheap

• when the quantity of the product meets the buyer's expectations

• when the quality of the product meets the buyer's expectations

According to whom, 'a brand is the name of a sales object and the symbol assigned to it, its characteristics are a widely recognized reputation and a stable fixation in the mass consciousness'?

• A. Chumikova

• F. Kotler

• W. Palmer

• F. Sharkov

• F. Iyer

The main characteristics of a brand are...

• brand + added value

• the opportunity for the consumer to express themselves

• the 'property' that can be sold or rented by the owner

• quality assurance

• all options are correct

How many main characteristics does a brand have?

• 4

• 5

• 7

• 2

• 6

The modern definition of a brand is: ...

• not just a symbol representing the company's product, but also the reflection of the manufacturing company in the consumer's consciousness.

• a collection of consumer perceptions and expectations related to a specific product

• a unique idea or concept that you put in the consumer's mind

• to demonstrate the values cultivated in a specific company

• all options are correct

What is essential in a brand?

• advertising of the product (service).

• the quality of goods (services).

• the price of goods (services)

• the quantity of goods (services).

• the product (service).

According to whom, 'a brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or a group of sellers and to differentiate them from those of competitors'?

• W. Palmer

• F. Iyer

• F. Kotler

• F. Barnum

• T. Renaudo

Who was the classic of marketing?

• F. Iyer

• T. Renaudo

• W. Palmer

• F. Barnum

• F. Kotler