Advertising Quiz

What is the goal of institutional advertising?

• To sell a specific product

• To create goodwill

• To promote a sale

• To increase social media followers

Which type of media includes newspapers and magazines?

• Broadcast media

• Online media

• Print media

• Specialty media

Tags

CCSS.RI.9-10.7

CCSS.RL.9-10.7

CCSS.RI.11-12.7

CCSS.RI.8.7

CCSS.RL.11-12.7

What does online advertising primarily use to promote a business?

• Television

• Internet

• Billboards

• Direct mail

What is an example of broadcast media?

• Magazines

• Billboards

• Television

• Calendars

What type of advertising includes signs on buildings or benches?

• Print advertising

• Online advertising

• Outdoor advertising

• Specialty advertising

____________________ is a form of mass media that transmits entertainment and news to millions of Americans daily.

• Television

• Radio

• Newspapers

• Magazines

Tags

CCSS.L.11-12.6

CCSS.L.9-10.6

CCSS.W.11-12.2D

CCSS.W.9-10.2D

CCSS.L.8.6

____________________ sends signals over the air carrying music, news, and information.

• Television

• Radio

• Newspapers

• Magazines

Tags

CCSS.RI.11-12.8

CCSS.RI.9-10.7

CCSS.RL.9-10.7

CCSS.RI.8.7

CCSS.RL.11-12.8

Match the following terms with their definitions related to commuting times.

• The time period when television or radio audiences are the largest.

• Drive Time

• The time period when people are in their vehicles commuting to and from work.

• Work Time

• The time period dedicated to performing job-related tasks.

• Leisure Time

• The time period when people are free to relax and enjoy themselves.

• Prime Time

What is the most popular radio channel format in the United States?

• Country

• Pop

• News

• Talk

____________________ advertising uses the internet to communicate advertising messages.

• Online

• Television

• Radio

• Print

Tags

CCSS.RI.11-12.8

CCSS.RI.9-10.7

CCSS.RL.9-10.7

CCSS.RI.8.7

CCSS.RL.11-12.8