Identity Resolution Quiz

A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of their customers. Which object should the consultant use in identity resolution to perform exact match rules on the Loyalty ID?

• Individual object

• Party Identification object

• Contact Identification object

• Loyalty Identification object

A customer has a Master Customer table from their CRM to ingest into Data Cloud. The table contains a name and primary email address, along with other personally Identifiable information (PII). How should the fields be mapped to support identity resolution?

• Create a new custom object with fields that directly match the incoming table.

• Map name to the Individual object and email address to the Contact Phone Email object.

• Map all fields to the Customer object.

• Map all fields to the Individual object, adding a custom field for the email address.

Which two steps should a consultant take if a successfully configured Amazon S3 data stream fails to refresh with a "NO FILE FOUND" error message? Choose 2 answers.

• Check if the file exists in the specified bucket location.

• Check if correct permissions are configured for the Data Cloud user.

• Check if the Amazon S3 data source is enabled in Data Cloud Setup.

• Check if correct permissions are configured for the S3 user.

Which data model subject area defines the revenue or quantity for an opportunity by product family?

• Product

• Engagement

• Sales Order

• Party

A Company created a segment targeting high value customers that it activates through Marketing Cloud for email communication. The company notices that the activated count is smaller than the segment count. What is a reason for this?

• Marketing Cloud activations automatically suppress individuals who are unengaged and have not opened or clicked on an email in the last six months.

• Marketing Cloud activations apply a frequency cap and limit the number of records that can be sent in an activation.

• Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the individual does not have a related Contact Point, it will not be activated.

• Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud. They do not allow activation of new records.

A Company wants to not only be able to calculate each customer's lifetime value (LTV) but also create breakdowns of the revenue sourced by website, mobile app, and retail channels. What should a consultant use to address this use case in Data Cloud?

• Flow Orchestration

• Streaming data transform

• Metrics on metrics

• Nested segments

What should an organization use to stream inventory levels from an inventory management system into Data Cloud in a fast and scalable, near-real-time way?

• Marketing Cloud Personalization Connector

• Commerce Cloud Connector

• Cloud Storage Connector

• Ingestion API

A customer is concerned that the consolidation rate displayed in the identity resolution is quite low compared to their initial estimations. Which configuration change should a consultant consider in order to increase the consolidation rate?

• Change reconciliation rules to Most Occurring.

• Increase the number of matching rules.

• Reduce the number of matching rules.

• Include additional attributes in the existing matching rules.

A Company recently started a new line of business. The new business specializes in gourmet camping food. For business reasons as well as security reasons, it's important to keep all Data Cloud data separated by brand. Which capability best supports to separate its data by brand?

• Data streams for each brand

• Data sources for each brand

• Data spaces for each brand

• Data model objects for each brand

An organization wants to enable users with the ability to identify and select text attributes from a picklist of options. Which Data Cloud feature should help with this use case?

• Value suggestion

• Data harmonization

• Transformation formulas

• Global picklists