PESTLE Analysis

Does this lesson focus on the internal or external environment of a business?

• Internal

• External

What is the main purpose of conducting a PESTLE analysis?

• To create new technologies

• To understand and examine external factors

• To analyze internal strengths and weaknesses

What does the acronym PESTLE stand for?

• Political, Economic, Social-cultural, Technological, Legal, Environmental

• Political, Economic, Social-cultural, Technological, Judicial, Ethical

• Political, Economic, Social, Technological, Legal, Employment

True or false:

The election of a new president in the United States could affect a business.

• True

• False

Which of the following is NOT a political factor in PESTLE analysis?

• Political stability

• Tax laws

• Customer likes and dislikes

Economic factors in PESTLE analysis can include:

• Social media trends

• Interest rates and inflation

• Environmental laws

Why are socio-cultural factors important in PESTLE analysis?

• They determine the legal framework.

• They are the only factors that can be controlled by a business.

• They influence the behaviors and attitudes of customers.

Which of the following best describes technological factors?

• Changes in government policies

• Behaviors of consumers

• New tools, devices, or systems that change how a business works

Legal factors in PESTLE analysis are concerned with:

• The attitudes of consumers

• Law and regulation changes

• Technological innovations

Environmental factors in PESTLE analysis refer to:

• Tools and technologies

• Impact of climate and natural resources

• Beliefs, values, and traditions of customers