W1-W2 MEDIA & COMMUNICATION QUIZ

Which of the following best defines communication?

• A one-way process of transmitting messages.

• A process of encoding and decoding messages between participants.

• A method to broadcast messages via mass media only.

• A system limited to verbal interactions.

What is the primary difference between traditional media and new media?

• Traditional media is interactive, whereas new media is one-way.

• New media is faster and allows direct interaction, unlike traditional media.

• Traditional media relies solely on verbal communication.

• New media does not require feedback.

Which model of communication includes simultaneous sending and receiving of messages?

• Linear Model

• Interactive Model

• Transactional Model

• Hypodermic Needle Model

The agenda-setting theory suggests that media:

• Reflects public opinion as it is.

• Shapes public discussion by focusing on specific issues.

• Directly influences individuals' behavior.

• Encourages self-expression only.

What is a key function of mass communication?

• To only entertain audiences.

• To act as a "watchdog" for societal institutions.

• To restrict public access to information.

• To eliminate traditional communication methods.

Which of the following is considered external noise in communication?

• Stress about an exam.

• Lack of sleep.

• Construction sounds near a conversation.

• Confusion about the sender's intent.

Which form of communication is the most consistently formal and goal-oriented?

• Interpersonal communication

• Group communication

• Public communication

• Mass communication

Marshall McLuhan's idea of "the medium is the message" implies that:

• The content of the message matters more than the medium.

• The medium used shapes the audience's understanding of the message.

• Traditional media is more influential than new media.

• Only verbal communication is effective.

In the context of media effects, the "third-party effect" refers to:

• Media influencing third parties in conflicts.

• Individuals believing media affects others more than themselves.

• The role of intermediaries in media communication.

• Media causing unintended societal changes.

What is the main limitation of the linear communication model?

• It focuses only on feedback.

• It assumes no noise in communication.

• It does not account for feedback or two-way interactions.

• It is too complex to apply.