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Market Segmentation Quiz

Authored by Mzz H

Education

9th Grade

Used 10+ times

Market Segmentation Quiz
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does market segmentation help identify?

The best suppliers

The target market

The cheapest products

The largest companies

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Market segmentation involves splitting consumers into what?

Competitors

Groups

Markets

Location

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main goal of identifying a target market?

To decrease market share

To aim a product or service at a specific consumers

To reduce the amount of market research

Collect internal data

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does market segmentation allow businesses to do?

Ignore customer preferences

Focus on specific consumer needs

Increase product prices

Reduce the number of employees

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the relationship between market segmentation and target markets?

Market segmentation ignores target markets

Market segmentation helps identify target markets

Market segmentation eliminates target markets

Market segmentation is unrelated to target markets

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of adapting products?

Keeping the same product for all consumers

Customizing shoes for different activities

Reducing the number of product options

Ignoring consumer trends

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential outcome of successfully adapting products?

Decreased brand reputation

Increased consumer loyalty

Reduced market presence

Lower sales

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