Marketing Cluster Exam Questions

Deion is part of the shipping and receiving department for a retail store. He and his colleagues get along well, as they take lunch together every day and sometimes go to dinner after work. Deion and his colleagues are considered a(n)

• committee.

• collectivist society.

• subculture.

• organizational culture.

Naomi uses quality market research methods, is open about those methods, and backs up the research with transparent, objective analysis. Naomi is establishing

• privacy.

• competition.

• credibility.

• adaptability.

Which of the following is an example of qualitative data:

• Time logs

• Test grades

• Interviews

• Sales projections

Marketers that use good marketing research methods

• avoid use of the scientific method.

• consider the cost and value of market research.

• leave no room for creativity.

• use a single method for collecting data.

Equipment, supplies, and time are examples of

• scope.

• algorithms.

• resources.

• principles.

In their communications, a public-relations (PR) specialist emphasizes the company's credibility and trustworthy reputation. This messaging is likely most important for the company's

• investors.

• competitors.

• owners.

• employees.

Which of the following is an external factor that a business cannot control:

• Price changes

• Inventory changes

• Population changes

• Distribution changes

McKenzie purchases insurance that will cover repairs for her home in the event of a disaster or occurrence that damages it. McKenzie has purchased __________ coverage.

• dwelling

• personal liability

• personal property

• loss of use

Leo receives a call from a telemarketer claiming to be a researcher conducting a poll. In reality, the telemarketer is attempting to solicit a donation rather than conducting a research poll. This is an example of

• frugging

• sugging

• bargaining

• advertising

What is one of the most common forms of stealth marketing?

• Product placement

• Social media advertising

• Personal selling

• Direct mail