4 Creativity in the Online World

How does Bethany make money from her videos?

• By selling her videos directly

• Through advertising that plays with her videos

• By charging a subscription fee

• By selling merchandise

What protects Bethany's ownership of her videos?

• Trademark

• Patent

• Copyright

• License

Why do advertisers pay Bethany?

• To buy her videos

• To have their ads play at the beginning of her videos

• To sponsor her channel

• To collaborate on content

What creates a financial incentive for Bethany to produce more creative work?

• Ads on the side of the YouTube screen

• Comments from viewers

• Collaborations with other artists

• Free access to art supplies

Match the following artists with their statements about not contributing their life's work to an experiment that doesn't fairly compensate creators.

• Statement by Ed Sheeran about fair compensation for creators.

• Adele

• Adele's comment on not supporting platforms that underpay creators.

• Taylor Swift

• "I’m not willing to contribute my life’s work to an experiment that I don’t feel fairly compensates the writers, producers, artists, and creators."

• Ed Sheeran

• Statement by Beyoncé regarding artists' rights and compensation.

• Beyoncé

In what year did Taylor Swift make a statement regarding fair compensation for music creators?

• 2014

• 2016

• 2018

• 2020

Which platform was mentioned in Taylor Swift's statement about fair compensation?

• Spotify

• Apple Music

• YouTube

• Amazon Music

What was the reaction of some people to Taylor Swift's decision to remove her music from Spotify?

• They were happy

• They were indifferent

• They weren't happy

• They were supportive

Why did the artist leave Spotify according to the text?

• They wanted to make their music exclusive to iTunes.

• They believed there should be an inherent value placed on art.

• They were not getting enough listeners on Spotify.

• They wanted to focus on live performances.

Match each statement to the correct music streaming service as mentioned by the artist.

• Statement about Beats Music and Rhapsody requiring a premium package

• They have more songs than Spotify.

• Statement about a service with free access to all music

• They are not available in all countries.

• Statement about a service with more songs than Spotify

• They require a premium package to access albums.

• Statement about a service not available in all countries

• They offer free access to all music.