Survey Data

A method of gathering information from a sample of people, traditionally with the intention of generalizing the results to a larger population.

• Survey

• Experiment

• Research

It is a pen and paper survey. It is conducted personally to get people’s opinion about a product, service or personality.

• Online Survey

• Traditional Survey

• Interview

Also called Internet Survey, one of the most popular data-collection sources, where a set of survey questions is sent out to a target sample and the members of this sample can respond to the questions over the world wide web.

• Interview Survey

• Traditional Survey

• Online Survey

Which of the following is NOT an online survey tool.

• Google Forms

• SurveyMonkey

• Google Slides

Which of the following is an advantage of conducting online surveys?

• Some respondents pass a fraud survey.

• It is easy to analyze and group the responses.

• It can be inaccessible to others.

Which of the following is NOT an advantage of conducting online surveys?

• It is faster than manual surveys.

• It has a limited question type.

• It is easy to create a design.

Which of the following is NOT included in the benefits of a business from conducting online surveys?

• Decreased Profit

• Get to know customers better

• Know strengths & weaknesses

In conducting online surveys, you should be clear about your survey goal. This will help you to determine your audience and come up with relevant questions.

• TRUE

• FALSE

Now that you’ve collected your statistical survey results and have a data analysis plan, it’s time to begin the process of calculating survey results you got back.

• TRUE

• FALSE

In analyzing the results of a survey, _________________ is important. It means that the result of your survey measures what it intends to measure.

• Validity

• Reliability

• Scalability