Unit 14: Magazine Production

What is the term for the way in which the reader is 'spoken to' by the writer?

• House style

• Mode of address

• Direct address

• Indirect address

Answer explanation

The term 'mode of address' refers to how a writer communicates with the reader, indicating the tone and style used. It encompasses both direct and indirect address, but specifically highlights the overall approach taken by the writer.

What is a set of rules in the formatting of a magazine called?

• Masthead

• Coverlines

• House style

• Strapline

Answer explanation

The correct answer is 'House style', which refers to a set of rules governing the formatting and design of a magazine. It ensures consistency in typography, layout, and overall presentation throughout the publication.

What is the text applied to an image to label it known as?

• Anchorage text / Caption

• Pull quote

• Skyline

• Headline

Answer explanation

The text applied to an image to label it is known as 'Anchorage text' or 'Caption'. This term specifically refers to the descriptive text that helps identify or explain the image.

What term describes scene composition and production design?

• Cultural code

• Mise-en-scène

• Lead article

• Primary image

Answer explanation

Mise-en-scène refers to the arrangement of everything that appears in the frame, including scene composition and production design. It encompasses the visual elements that create the overall atmosphere of a film or theater production.

What are features and secondary articles promoted on the front of a magazine called?

• Coverlines

• Masthead

• Strapline

• Skyline

Answer explanation

The features and secondary articles promoted on the front of a magazine are called coverlines. They highlight the main content and attract readers' attention, making 'coverlines' the correct answer.

What is it called when the model looks directly at the audience, or the writing speaks to 'you'?

• Indirect Address

• Direct address

• Mode of address

• Anchorage text / Caption

Answer explanation

The term 'direct address' refers to when a model or text speaks directly to the audience, using 'you' to engage them. This contrasts with indirect address, which does not involve direct engagement.

What is it called when the model looks away, or the writing refers to 'people' or 'the public'?

• Direct address

• Indirect Address

• Mode of address

• Cultural code

Answer explanation

The term 'Indirect Address' refers to when the model looks away or discusses 'people' or 'the public' rather than addressing the audience directly. This contrasts with 'Direct Address', which speaks directly to the audience.

What is the large type promoting article content called?

• Headline

• Pull quote

• Strapline

• Skyline

Answer explanation

The large type promoting article content is called a 'Headline'. It serves to grab the reader's attention and summarize the main point of the article, distinguishing it from other elements like pull quotes or straplines.

What is one article selected for promotion over others called?

• Primary image

• Lead article

• Coverlines

• Masthead

Answer explanation

The term 'Lead article' refers to the primary article selected for promotion in a publication, distinguishing it from other content. It is typically featured prominently to attract readers' attention.

What is the name of a magazine referred to as?

• Strapline

• Masthead

• Skyline

• Headline

Answer explanation

The term 'Masthead' refers to the title of a magazine, typically found on the cover. It identifies the publication and is distinct from other terms like 'strapline' or 'headline', which serve different purposes.