Market Mix Variable

What are the 4 P's of marketing?

• • Product, Price, Promotion, Personalization

• Product, Price, Plaza, Promotion

• Product, Placement, Publicity, People

• Product, Process, Price, Promotion

What is the primary focus of the 'Product' variable in marketing?

• How to sell the product

• The cost of the product

• The characteristics of the product or service

• The target market for the product

Which of the following is a question related to the 'Price' variable in the marketing mix?

• How much should we charge and what will the payment method be?

• What features does the product have?

• What channels will we use to promote the product?

• Where should we sell the product?

What would 'Plaza' refer to in the marketing variable?

• Where the product is sold and how it is delivered

• The physical location of the store

• The product's packaging

• The target audience of the product

What is an example of 'Plaza' in a marketing mix?

• A company’s social media presence

• Product labels and packaging

• TV commercials

• Online store website

Which variable would be most important when deciding how to sell a product, either online or in a store?

• Product

• Place

• Price

• Promotion

Which of the following does NOT relate to the 'Promotion' variable in marketing?

• • Discounts and special offers

• • Advertisements on social media

• Choosing the location of a store

• Influencer marketing

Which of the following questions is answered by the 'Price' variable?

• How can we make our product more visible?

• What product features are most important to the customer?

• What will our product be used for?

• How much should the customer pay and how will they pay?

When analyzing a local business, which aspect would fall under "Place"?

• The price of products

• The staff training

• The design of the website

• The location of the business and how products are distributed

Which variable would you focus on if you want to decide where and how to sell your product?

• Product

• Place

• Promotion

• Price