Promotion Mix

Promotion Mix

University

31 Qs

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Promotion Mix

Promotion Mix

Assessment

Quiz

Business

University

Practice Problem

Hard

Created by

Kavita sharma

Used 1+ times

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31 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Why would a business use TV advertising?

It is cheap

It reaches a large audience

It's highly targeted

It's two-way communication

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is an advantage of using social media as advertising?

It can be free/cheap

It appeals to only a younger audience

It is easy to get right

YouTube

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

How a business informs customers of their products and persuades them to buy

Price

Promotion

Product

Place

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which is not a key reason why businesses use promotion?

Beat competition

To understand customers

Increase (or maintain) sales

To inform customers about their (new) product or service

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which is NOT a traditional advertising media?

Television

Radio

Twitter

Newspapers

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is NOT a common sales promotion?

Price reductions

Reusing old stock

Competitions

Free samples

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is a disadvantage of radio advertising?

Nobody listens to the radio

People don't like music

You can't show the product

Nick Grimshaw

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