Promotion Mix

Why would a business use TV advertising?

• It is cheap

• It reaches a large audience

• It's highly targeted

• It's two-way communication

What is an advantage of using social media as advertising?

• It can be free/cheap

• It appeals to only a younger audience

• It is easy to get right

• YouTube

How a business informs customers of their products and persuades them to buy

• Price

• Promotion

• Product

• Place

Which is not a key reason why businesses use promotion?

• Beat competition

• To understand customers

• Increase (or maintain) sales

• To inform customers about their (new) product or service

Which is NOT a traditional advertising media?

• Television

• Radio

• Twitter

• Newspapers

What is NOT a common sales promotion?

• Price reductions

• Reusing old stock

• Competitions

• Free samples

What is a disadvantage of radio advertising?

• Nobody listens to the radio

• People don't like music

• You can't show the product

• Nick Grimshaw

Define the term 'public relations'

• Relationship between a business and its customers.  Businesses want a favorable image of themselves so, media is used to help convey a positive image.

• Relationship between a business and its commercial partners.  This relationship is really important.

Which strategy is not included within a businesses overall promotional mix?

• Advertising
• Sales promotions
• Direct marketing
• Creating a business plan

Why do businesses offer three goods for the price of 2?  

• Used by businesses to shift old stock or where stock has not been selling as well as expected.
• Customers stockpile and won’t need to buy those products for a while.