
Promotion Mix
Authored by Kavita sharma
Business
University
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31 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Why would a business use TV advertising?
It is cheap
It reaches a large audience
It's highly targeted
It's two-way communication
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is an advantage of using social media as advertising?
It can be free/cheap
It appeals to only a younger audience
It is easy to get right
YouTube
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
How a business informs customers of their products and persuades them to buy
Price
Promotion
Product
Place
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which is not a key reason why businesses use promotion?
Beat competition
To understand customers
Increase (or maintain) sales
To inform customers about their (new) product or service
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which is NOT a traditional advertising media?
Television
Radio
Newspapers
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is NOT a common sales promotion?
Price reductions
Reusing old stock
Competitions
Free samples
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is a disadvantage of radio advertising?
Nobody listens to the radio
People don't like music
You can't show the product
Nick Grimshaw
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