What is a SWOT analysis?

• A SWOT analysis is a financial statement used to assess the profitability of a business.

• A SWOT analysis is a marketing strategy used to target new customers.

• A SWOT analysis is a project management tool used to track progress and milestones.

• A SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats of a business or project.

Which of the following is considered a strength in a SWOT analysis?

• Internal factors

• External factors

• Opportunities

• Threats

What does the 'W' stand for in SWOT analysis?

• weaknesses

• threats

• opportunities

• strengths

Which of the following is considered a weakness in a SWOT analysis?

• Internal factor

• Opportunity

• Strength

• External factor

What does the 'O' stand for in SWOT analysis?

• Obstacles

• Opportunities

• Outcomes

• Objectives

Which of the following is considered an opportunity in a SWOT analysis?

• Internal factors

• Strengths

• External factors

• Weaknesses

What does the 'T' stand for in SWOT analysis?

• Strengths

• Weaknesses

• Threats

• Opportunities

Which of the following is considered a threat in a SWOT analysis?

• Opportunities

• Strengths

• Threats

• Weaknesses

What is the purpose of conducting a SWOT analysis in marketing?

• To identify customer preferences and behaviors in marketing.

• To develop pricing strategies in marketing.

• To analyze market trends and competition in marketing.

• To assess strengths, weaknesses, opportunities, and threats in marketing.

Which of the following is NOT a step in conducting a SWOT analysis?

• Analyzing strengths

• Assessing weaknesses

• Identifying competitors

• Evaluating opportunities