Exploring Research Fundamentals

What is a good characteristic of a research question?

• Broad and general

• Irrelevant to the topic

• Vagueness and ambiguity

• Clarity and focus

Which of the following is NOT a type of research?

• Opinion

• Survey

• Experiment

• Interview

What is the primary objective of conducting research?

• To follow government regulations.

• To create marketing strategies.

• To increase profits for a company.

• To generate new knowledge or validate existing knowledge.

Why is a literature review important in research?

• A literature review is only necessary for graduate students.

• A literature review is crucial for understanding the existing body of knowledge, identifying research gaps, and guiding the research design.

• It serves as a summary of the author's personal opinions.

• A literature review is primarily for marketing research purposes.

What type of research focuses on numerical data?

• Descriptive research

• Qualitative research

• Exploratory research

• Quantitative research

What is the purpose of setting research objectives?

• To increase the complexity of the research.

• To define the focus and direction of the research.

• To ensure the research is conducted randomly.

• To eliminate the need for data collection.

What should be included in a literature review?

• A list of personal opinions

• A summary of existing research, key themes, gaps, critical analysis, and synthesis of findings.

• A detailed biography of the author

• A collection of unrelated articles

How does a hypothesis relate to a research question?

• A hypothesis is an untestable statement about a research question.

• A hypothesis is a summary of the research findings.

• A hypothesis is a testable prediction based on a research question.

• A hypothesis is the same as a research question.

What type of research is aimed at solving a specific problem?

• Exploratory research

• Applied research

• Theoretical research

• Basic research

What is the difference between primary and secondary research?

• Primary research is less expensive than secondary research.

• Primary research uses surveys; secondary research uses interviews.

• Primary research is original data collection; secondary research is the analysis of existing data.

• Primary research is always qualitative; secondary research is always quantitative.