SEM MK-102

Which of the following are characteristics of a sporting event:

• Unchanging and scarce

• Inexpensive and regional

• Unlimited and costly

• Intangible and perishable

Who must be present for a sporting event to take place?

• Amateurs

• Spectators

• Professionals

• Athletes

What type of sporting good are you purchasing when you buy a hat that features the logo of the Miami Dolphins?

• Team uniforms

• Athletic equipment

• Novelty items

• Licensed merchandise

Participating in an exercise class at the local health club is an example of

• taking lessons.

• improving skills.

• weightlifting.

• training and fitness.

When you read a news article about a star athlete, you are using the product of

• advertising media.

• promotional records.

• marketing data.

• sports information.

What do the unorganized participants in sports have that the organized participants do not have?

• Professional status

• Specific times to participate

• Regulated teams

• Freedom from rules

The National Collegiate Athletic Association and the Professional Golfers’ Association are examples of

• professional societies.

• trade associations.

• labor unions.

• sanctioning bodies.

One of the main differences between professional and amateur athletes is that for the professionals, the game is often

• played only for enjoyment.

• not publicly advertised.

• free of charge.

• their occupation.

Which of the following help create the excitement and enthusiasm that make the games what they are:

• Trainers

• Coaches

• Team owners

• Spectators

The businesses that make sporting events available to those who cannot attend in person are

• radio announcers.

• stadium managers.

• team owners.

• corporate consumers.