Chapter 11 Content Review Product, Price, Place

Chapter 11 Content Review Product, Price, Place

9th - 12th Grade

54 Qs

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Chapter 11 Content Review Product, Price, Place

Chapter 11 Content Review Product, Price, Place

Assessment

Quiz

Business

9th - 12th Grade

Medium

Created by

Nicolas Hernandez

Used 14+ times

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54 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Bulk-breaking

The process of separating a large quantity of goods into smaller quantities for resale

When a company sells the same product to different customers at different prices based on personal characteristics

Those that sell products through both brick-and-mortar stores and online sites

All the goods and services that a business sells

Answer explanation

Bulk-breaking refers to the process of separating a large quantity of goods into smaller quantities for resale, making it easier for retailers to sell products in manageable amounts.

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Quality

An indicator of a product's excellence

The specific model, color, or size of products in a line

The price recommended by the manufacturer

The path of selling goods or services directly from a manufacturer to end users without using intermediaries

Answer explanation

Quality refers to an indicator of a product's excellence, reflecting its overall performance and reliability. The other options describe different aspects of products but do not define quality.

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Value Quality

An adequate level of product quality, typically functional but not made to last long

A feature that can be added to a product by customer request

Facts about a good or service

Anything that can be bought or sold to satisfy customer needs

Answer explanation

The correct choice describes value quality as an adequate level of product quality that is functional but not durable, which aligns with the concept of value in terms of meeting basic customer needs without longevity.

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Option

A feature that can be added to a product by customer request

The actual price a customer pays for a product after any discounts or coupons are deducted

A group of closely related products within the product mix

The number of product lines a company offers

Answer explanation

The correct answer is 'A feature that can be added to a product by customer request' because it directly describes a customizable aspect of a product, aligning with customer needs and preferences.

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Product Line

A group of closely related products within the product mix

The physical movement of products through the channel of distribution

The specific model, color, or size of products in a line

The amount added to the cost to determine the selling price

Answer explanation

A product line refers to a group of closely related products within the product mix, sharing similar characteristics or functions, distinguishing it from other product lines.

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Direct Channel

The path of selling goods or services directly from a manufacturer to end users without using intermediaries

The physical movement of products through the channel of distribution

The process of separating a large quantity of goods into smaller quantities for resale

A business that sells directly to consumers in ways that do not involve a physical store location

Answer explanation

The correct choice defines a direct channel as the path of selling goods or services directly from a manufacturer to end users, emphasizing the absence of intermediaries in the distribution process.

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Supply Chain

The businesses, people, and activities involved in turning raw materials into products and delivering them to end users

Provides labor based on specialized knowledge and skills

The number of product items within a product line

The illegal pricing of products in a way that intentionally misleads customers

Answer explanation

The correct choice defines supply chain as the network of businesses, people, and activities that transform raw materials into products and deliver them to consumers, highlighting its essential role in product distribution.

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