Quiz on Gymshark's AIDA Sales Strategy

What does AIDA stand for in the AIDA sales funnel?

• Attention, Information, Desire, Achievement

• Attract, Inspire, Develop, Achieve

• Awareness, Information, Decision, Action

• Attention, Interest, Desire, Action

Which stage of the AIDA funnel involves grabbing the customer's attention?

• Attention

• Action

• Desire

• Interest

How does Gymshark capture attention in their marketing strategy?

• By offering free trials

• By using social media and collaborating with influencers

• By providing excellent customer service

• By offering multiple payment options

What is the main goal of the 'Interest' stage in the AIDA model?

• To make a sale

• To create a sense of urgency

• To build interest in the product or service

• To offer discounts

Which tactic is used in the 'Desire' stage to encourage customers to want the product?

• Providing a seamless online shopping experience

• Highlighting unique selling points and using testimonials

• Offering multiple shipping options

• Using eye-catching visuals

What is a common strategy used in the 'Action' stage of the AIDA funnel?

• Collaborating with influencers

• Offering a limited-time deal

• Creating blog posts

• Providing product information

How does Gymshark create a sense of urgency in their marketing?

• By offering free shipping

• By using scarcity and urgency tactics

• By collaborating with more influencers

• By providing detailed product descriptions

What is the purpose of the AIDA sales funnel?

• To expand the product line

• To reduce marketing costs

• To understand the customer buying process and convert them into buyers

• To increase product prices

Which of the following is NOT a stage in the AIDA model?

• Attention

• Interest

• Desire

• Implementation

What is one way Gymshark ensures customer satisfaction during the 'Action' stage?

• By providing excellent customer service

• By creating blog posts

• By using eye-catching visuals

• By offering a free trial