Marking Quiz Unit 1 practice part 2

A car manufacturer notices that customers are increasingly buying its most fuel-efficient models. At the same time, its top two luxury models also account for a significant number of sales. How could this information about the market help the manufacturer develop future models?

• It suggests that consumers are only interested in fuel-efficient vehicles.

• It indicates that value is what customers are looking for in cars.

• It tells the manufacturer the qualities that consumers are looking for.

• It indicates that luxury models should be the primary focus of future marketing efforts.

Why did Gerber's attempt to sell baby food in Africa fail?

• Gerber did not invest in marketing.

• Global marketing is rarely successful.

• Africans do not feed their infants special food.

• The label failed to take the culture into account.

Which is an example of branding?

• Pizza Hut offering delivery services for its pizza.

• John Deere emphasizing the durability of its tractors.

• Nike making shoes in several different sizes and colors.

• Staples having both stores and online ordering for office supplies.

Why should a staff member thank a customer who has raised an issue about service?

• Expressing thanks takes the place of an apology.

• This is the only way to shut down the conversation.

• The customer has potentially provided valuable feedback.

• It is important to show gratitude whether you mean it or not.

Marketing includes the research that goes into creating a business's image.

• True

• False

Why should businesses pursue repeat customers?

• They will spend the most over time.

• They care the least about customer service.

• They do not require further marketing efforts.

• They are most likely to review the business on social media.

Everyone in the company should know the marketing goals.

• True

• False

B2C marketing should consider the type of buying decision characteristic of the purchase.

• True

• False

Once a business creates a successful product, it does not need to worry about marketing.

• True

• False

Marketing is for goods, but not for services.

• True

• False