Clickbait- The Knowledge Gap

"Go ahead and play that video game! It might actually be good for you!" .... How does this headline refer
to something you already know about?

• It mentions video games, which are something lots of people are interested in.

• The headline mentions food, which is something people need to survive.

"Go Ahead and Play that Video Game: It Might Actually Be Good For You!" ..... What knowledge gap does this headline say it will fill?

• How video games can be GOOD for you, which would be surprising to many people

• How video games are bad, which would not be surprising to many people

"You Should Never Brush Your Teeth Without This Trick!" ... How does this headline refer to something you already know about?

• It mentions magic tricks, which just about everyone enjoys.

• It mentions brushing your teeth, which just about everyone is familiar with.

"You Should Never Brush Your Teeth Without This Trick" ... What knowledge gap does this headline say it will fill?

• A new shoe line sponsored by a celebrity.

• A "trick" you should always do when you're brushing your teeth

"80% of Kids Love Cupcakes: New Study Shows Why". How does this headline refer
to something you already know about?

• It mentions cupcakes, which is something a lot of kids like.

• It is about candy and why they are bad for your teeth.

80% of Kids Love Cupcakes: New Study Shows Why. What knowledge gap does
this headline say it will fill?

• It would explain why kids like it
  so much.

• It would explain where to buy cupcakes

"You Won't Believe This! The Children's Story That's Actually True!" ... How does this headline refer
to something you already know about?

• It refers to a well-known conspiracy theory about the government.

• It mentions children's stories and has a picture of monkeys. Most people are familiar with these topics.

"You Won't Believe This! The Children's Story That's Actually True!"... What knowledge gap does
this headline say it will fill?

• How a children's story is actually true, and what that has to do
  with monkeys

• Where to buy books for children and zoos to see monkeys.