Design Principles

This Principle of Design is the distribution of the visual weight of objects, colors, texture, and space. If the design was a scale, these elements should be balanced to make a design feel stable. Symmetrical, asymmetrical, radial balance are examples of this principle. 

• Movement
• Emphasis
• Pattern
• Balance

This Principle of Design catches the viewer’s attention. Usually the artist will make one area stand out by contrasting it with other areas. The area could be different in size, color, texture, shape, etc. 

• Movement
• Emphasis
• Repetition
• Balance

This Principle of Design is the path the viewer’s eye takes through the work of art, often to focal areas. It can be directed along lines, edges, shape, and color within the work of art. 

• Movement
• Repetition
• Unity
• Emphasis

This Principle of Design is the repeating of an object or symbol all over the work of art.

• Balance
• Emphasis
• Repetition
• Pattern

This Principle of Design make the work of art seem active. The replication of elements of design creates unity within the work of art. 

• Repetition
• Variety
• Rhythm
• Proportion

This Principle of Design is the feeling of harmony between all parts of the work of art, which creates a sense of completeness. 

• Balance
• Repetition
• Rhythm
• Unity

This Principle of Design uses several elements of design to hold the viewer’s attention and to guide the viewer’s eye through and around the work of art. 

• Variety
• Proportion
• Movement
• Unity

This Principle of Design is the feeling of unity created when all parts (sizes, amounts, or number) relate well with each other. It can refer to the size of the head in relationship to the rest of the body, for instance.

• Proportion
• Emphasis
• Rhythm
• Variety

The Principle of Design is created when one or more elements of design are used repeatedly to create a feeling of organized movement. It creates a mood like music or dancing. To keep this principle exciting and active, variety is essential.

• Pattern
• Repetition
• Variety
• Rhythm