Advertising Technique

Makes the claim that EVERYONE is using this product, and you should, too.

• Celebrities

• Fear

• Bandwagon

• Heartstrings

Advertisers sometimes try to scare people into thinking that bad things will happen if you don't use their product.

• Fear

• Heartstrings

• Patriotism

• Repetition

Advertisers exaggerate the effects of a product.

• Humour

• Hyperbole

• Promotions

• Celebrities

Informing you about how the product works or helps you.

• stereotype

• logical appeal

• claim

• bandwagon

Claim based on information that is incorrect or biased.

• Logical Appeal

• Emotional Appeal

• Stereotype

• Faulty Reasoning

Favoring one side or issue over another

• Biased

• Stereotype

• Claim

• Facts

Strongly positive or negative language used to persuade.

• Stereotype

• Bandwagon

• Loaded Language

• Claim

Uses strong feelings rather than facts and evidence to persuade.

• Emotional appeal

• Logical appeal

• Fear

• Biased

Persuasive technique that relies on logic and facts

• Faulty reasoning

• Bandwagon

• Logical appeal

• Emotional appeal

Unfair judgement of people based on looks, belief, or ethnic background.

• Biased

• Stereotype

• Hyperbole

• Claim