Effective Advertisements

HEADLINE

• A short piece of text, usually in larger type, designed to be the first words the audience reads.

• Any drawing, photograph, illustration, chart, or other graphic that is designed to affect the audience in some purposeful way.

• The actual text of the ad.

• A catchphrase that evokes some kind of feeling about the company and the product.

SLOGAN

• A unique design symbol that helps identify the company visually. .

• The actual text of the ad.

• A catchphrase that evokes some kind of feeling about the company and the product.

• A short piece of text, usually in larger type, designed to be the first words the audience reads.

COPY

• A unique design symbol that helps identify the company visually.

• A short piece of text, usually in larger type, designed to be the first words the audience reads.

• A catchphrase that evokes some kind of feeling about the company and the product.

• The actual text of the ad.

IMAGE

• The actual text of the ad.

• Any drawing, photograph, illustration, chart, or other graphic that is designed to affect the audience in some purposeful way.

• A unique design symbol that helps identify the company visually.

• A short piece of text, usually in larger type, designed to be the first words the audience reads.

LOGO

• A unique design symbol that helps identify the company visually.

• A catchphrase that evokes some kind of feeling about the company and the product.

• The actual text of the ad.

• Any drawing, photograph, illustration, chart, or other graphic that is designed to affect the audience in some purposeful way.

BANDWAGON

• A message that is designed to scare the intended audience by describing a serious threat to them.

• Advertisers use both celebrities and regular people to endorse products

• Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product. However, be aware of what the numbers are actually saying.

• Advertisers make it seem that everyone is buying this product, so you feel you should buy it, too.

AVANT GARDE

• A message that is designed to scare the intended audience by describing a serious threat to them.

• This technique wants you to associate the good feelings created in the ad with the product.

• Advertisers make it seem that everyone is buying this product, so you feel you should buy it, too.

• This technique is the opposite of bandwagon. Advertisers make it seem that the product is so new, original, unique, or exclusive that you will be the first on the block to have it

TESTIMONIAL

• Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product.

• Advertisers use both celebrities and regular people to endorse products.

• This technique wants you to associate the good feelings created in the ad with the product.

• Advertisers make it seem that the product is so new, original, unique, or exclusive that you will be the first on the block to have it.

FACTS & FIGURES

• Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product.

• A message that is designed to scare the intended audience by describing a serious threat to them.

• Advertisers make it seem that the product is so new, original, unique, or exclusive that you will be the first on the block to have it.

• Advertisers use both celebrities and regular people to endorse products.

TRANSFER

• Advertisers make it seem that everyone is buying this product, so you feel you should buy it, too

• A catchphrase that evokes some kind of feeling about the company and the product.

• This technique wants you to associate the good feelings created in the ad with the product.

• A unique design symbol that helps identify the company visually.