Influencers

Regular people and celebrities on Instagram have discovered that if they have enough followers, they can earn ___________.

• free stuff

• a house

• social proof

• money

When people see a celebrity or social media star they love talking about a product, they are more likely to ___________.

• want it

• ignore it

• buy it

• tell a friend

What is a huge factor in the influencer-follower relationship?

• style

• trust

• reputation

• age

There is direct evidence showing that paying Instagram influencers is __________ for businesses.

• harmful

• dangerous

• required

• great

Influencers can cause businesses to run into ____________ problems

• celebrity

• tax

• legal

• sales

Find the two sentences that tell how influencers earn money on Instagram.

• Basically, they must become a living advertisement.

• People were upset that she was promoting a product that encourages unhealthy eating habits.

• The catch is that they must promote products for companies.

• “I got my brows microbladed because I watched videos of them getting it done,” Gibbs confesses

Find the sentences that tells how much some companies are willing to pay for posts by top influencers.

• These social media stars are known as “influencers” because their popularity gives them the power to influence people all over the world to purchase something.

• Kim Kardashian recently ran into trouble because of one of her paid posts on Instagram.

• Because these celebrities are so influential, companies are paying prices upwards of $250,000 to have their products featured by top influencers.

• The catch is that they must promote products for companies.

Find one piece of text evidence that supports the idea that influencers typically aren’t experts on the products they promote.

• She posted a picture with a lollipop that is supposed to suppress your appetite so that you eat less and lose weight.

• They also worry that influencers might tell the public inaccurate or even dangerous information about a product.

• These social media stars are known as “influencers” because their popularity gives them the power to influence people all over the world to purchase something.

• Advertisements were everywhere, but they were fairly easy to ignore. Now, it is not immediately clear when we are being advertised to.

Find three pieces of evidence that support the idea that people are willing to shell out money on products advertised by influencers they trust.

• “I buy a lot of stuff based on what these girls share. That’s how I keep up with the trends. At least I think I do,” Gibbs explains.

• Gibbs says she trusts them so much that in addition to clothes, she’s also purchased items for her home, skin care products, and curling irons based on influencer recommendations..

• “I got my brows microbladed because I watched videos of them getting it done,” Gibbs confesses

• The catch is that they must promote products for companies.