Keep Calm and Read On

According to the selection, the original Keep Calm poster was created to —

• F instill citizens with a greater sense of loyalty to England

• G boost people’s morale during a time of war

• H encourage people to help fund their country’s war effort by buying products

• J raise people’s spirits during difficult economic times

How does the author organize the selection?

• A By explaining the origin of the Keep Calm motto and its current popularity, the author emphasizes how the motto’s use has changed over time.

• B By comparing the way the Keep Calm motto was used during World War II with the way it is used today, the author suggests that the motto’s effectiveness has diminished.

• C By describing in detail each reason the Keep Calm motto has become an important part of popular culture today, the author identifies why the motto’s popularity has increased.

• D By stating the cause of the development of the original Keep Calm motto, the author shows how the motto has become an answer to many problems.

What is the main idea of paragraph 6?

• F The Keep Calm slogan has been posted many times on social media sites.

• G The Keep Calm slogan and its various forms have become a popular part of current culture.

• H There is discord between people who like the original Keep Calm slogan and those who don’t.

• J People realized that the Keep Calm phrase was a good slogan for online advertising.

Based on the way the Keep Calm motto continues to be received by the public, the reader can conclude that the motto has a —

• A strong ability to encourage people with its optimistic message

• B historical significance that people appreciate

• C serious quality that people find comforting

• D unique ability to unite different generations

The author includes the information in paragraph 5 most likely to —

• F explain the origin of the Keep Calm motto

• G describe how products with the Keep Calm motto are made

• H express an opinion about the popularity of the Keep Calm motto

• J offer reasons why the Keep Calm motto has become so widespread

Paragraph 6 suggests that one reason for the Keep Calm slogan’s popularity is that the slogan —

• A can be used to advertise different businesses

• B uses so few words to express its message

• C can be easily altered in humorous ways

• D can be printed on a variety of products at low cost

Which of these sentences from the selection is an opinion?

• F The Keep Calm poster that Manley discovered dates back to the start of World War II.

• G Two of the three posters were displayed in public at the start of the war in order to raise the morale of the British people.

• H Manley’s copy has become a rarity.

• J Today, interpretations of the slogan are often lighthearted, but it is important to remember the significance of the motto’s original intent.