Rhetorical Devices and Persuasive Techniques

the repetition of initial consonant sounds in order to emphasize certain words and make them more memorable.

Juxtaposing (i.e. presenting side-by-side) contrasting ideas in order to create a clear division between two things

short personal stories used to connect with the audience and add evidence or credibility to an argument.

an indirect reference with which the author believes the reader/listener will be familiar.

words charged with an underlying meaning or implication and are used to produce emotion in an audience.

the establishment of authority and reliability, and is used to gain the confidence and trust of the audience

An appeal to emotion is used to engage with an audience and create an emotional response.

a method of humorous or sarcastic expression in which the intended meaning of the words is the opposite of their usual meaning

words that take the place of nouns and are used to create a sense of unity with an audience or distance from a common enemy.

the representation of something as greater than is actually the case and is used to grab the attention of the audience and emphasize certain points.