Persuasive Advertising Techniques

11th Grade

•

21 Qs

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Persuasive Advertising Techniques

Quiz

•

English

•

11th Grade

•

Hard

•

CCSS

RI. 9-10.8, RL.11-12.6, RL.2.4

Standards-aligned

Margaret Anderson

Used 1+ times

FREE Resource

21 questions

Show all answers

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Linking unrelated products or characters together in an attempt to transfer the image, feelings and trust to the other product.

Name Calling

Bandwagon

Transfer

Card Stacking

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Putting down another brand, product or candidate.

Bandwagon

Name Calling

Testimonial

Put Down

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.8

CCSS.RI.9-10.5

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Using fear, family values, cuteness, love, nationalism etc. to create an emotional connection to the product.

Transfer

Glittering Generalities

Card Stacking

Appeal to Emotion

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The use of regular, everyday people with whom viewers can identify.

Bandwagon

Plain Folks

Testimonial

Transfer

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Using emotionally appealing words closely connected to values and beliefs to convince without any supporting information or reasons.

Appeal to emotion

Card Stacking

Transfer

Glittering Generalities

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Making buyers feel that the use of the product will make them popular, one of the crowd, and "fit in."

Plain Folks

Bandwagon

Card Stacking

Testimonial

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.8

CCSS.RI.9-10.5

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The use of a celebrity or expert to influence the buyer.

Plain Folks

Testimonial

Glittering Generalities

Card Stacking

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.8

CCSS.RI.9-10.5

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