Rhetoric, Ethos, Logos, and Pathos

"My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor."

• Ethos

• Logos

• Pathos

"Better men than us have fought and died to preserve this great nation. Now is our turn to return the favor. For God and country, gentlemen!"

• Ethos

• Logos

• Pathos

"Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more open and shut."

• Ethos

• Logos

• Pathos

"They've worked against everything we've worked so hard to build, and they don't care who gets hurt in the process. Make no mistake, they're the enemy, and they won't stop until we're all destroyed."

• Ethos

• Logos

• Pathos

"If my age doesn't convince you that I know what I'm talking about, at least consider that I am your grandfather and I only want the best for you."

• Ethos

• Logos

• Pathos

"More than one hundred peer-reviewed studies have been conducted over the past decade, and none of them suggests that this is an effective treatment for hair loss."

• Ethos

• Logos

• Pathos

"There's no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night."

• Ethos

• Logos

• Pathos

"Private demand for the product has tapered off for the past three years, and this year's sales figures are at an all-time low. It's time to research other options."

• Ethos

• Logos

• Pathos

"You know me - I've taught Sunday School at your church for years, babysat your children, and served as a playground director for many summers - so you know I can run your preschool."

• Ethos

• Logos

• Pathos

"You will never be satisfied in life if you don't seize this opportunity. Do you want to live the rest of your years yearning to know what would have happened if you just jumped when you had the chance?"

• Ethos

• Logos

• Pathos