Persuasive Techniques in Media

What are the three categories in which persuasive strategies are divided?

• Ethos, irony, logos.

• Logos, success, pathos.

• Pathos, logos, ethos.

• Fortune, money, technology.

"An advertisement using ______ will give you the evidence and statistics you need to fully understand what the product does." The sentence refers to:

• Strategies.

• Pathos.

• Ethos.

• Logos.

Which of the following options is a characteristic of the category "pathos"?

• Pathos will attempt to evoke an emotional response in the consumer.

• Pathos will give you the evidence and statistics you need to fully understand what the product does.

• Pathos will try to convince you.

• Pathos will try to persuade you to buy something.

Which of the following options is not a characteristic of the category "pathos"?

• Pathos will attemp to evoke an emotional response in the consumer.

• Pathos will attemp to evoke a logical response in the consumer.

• Pathos includes emotions such as fear and guilt.

• Pathos will attemp to evoke negative emotions as pain.

The term "Ethos" refers to:

• An appeal to emotion.

• An appeal to credibility or character.

• An appeal to emotion.

• An advertisement.

which of the following is an example of the category "logos"?

• Sugar is not good for health.

• High sugar intake increases the risk of diabetes, according to recent studies.

• A teaspoon of stevia contains 25% of the sugar you need in your day.

• If you exceed the consumption of sugar, you can increase the risk of diabetes in a 80%, according to recent studies.

The term "Logos" refers to:

• A celebrity endorses a product.

• Try to convince.

• Involves statistics.

• An appeal to logic or reason.

Which of the following is a persuasive technique used in advertising?

• Magic Ingredients.

• Transferism.

• Magic words.

• Positive words.

Which of these is not a characteristic of "Ethos"?

• An appeal to credibility or character.

• Ethos will try to convince you that the company is more reliable.

• Ethos will try to convince you that the company is dishonest.

• Ethos often involves statistics from reliable experts.

Patriotism strategy refers to:

• To suggest a positive meaning.

• Ideas to suggest something positive

• Show love for the country.

• A practical product.