Persuasive Techniques and Claims

makes it seem like everyone is buying a product, so you should too

• avant-garde

• bandwagon

• transfer

• rhetorical claim

uses celebrities to promote products so that consumers will trust their products and/or buy them

• testimonial

• numbers, facts, and statistics

• patriotism

• rhetorical claim

persuades a consumer by presenting information in fact form by using numbers and data

• bribery

• testimonial

• plain folks

• numbers, facts, and statistics

convinces people that they should buy a product because it will support their country and/or show the love they have for their country

• transfer

• bandwagon

• patriotism

• unique claim

the speaker or the company presents themselves as an average Joe or common person

• bandwagon

• snob appeal

• plain folks

• bribery

tries to convince people that they should buy a product because it will make them part of an elite group and will show off their wealth and status

• avant-garde

• snob appeal

• patriotism

• transfer

persuades people to buy their product by offering an extra perk like a discount or something for free

• bribery

• plain folks

• unique claim

• bandwagon

used to make a product appear so new that you will want to be the first to have it and only super cool people like you will even know about it

• patriotism

• testimonial

• rhetorical claim

• avant-garde

advertisers ask questions so that consumers will associate certain emotions with the product and buy it because of their emotional answer or response to the question

• numbers, facts, and statistics

• bandwagon

• plain folks

• rhetorical claim

advertisers focus on elements that are found only in their product to make people think that their product is better than the competition's product

• plain folks

• rhetorical claim

• unique claim

• bribery