Visual Literacy

What is visual literacy?

• The ability to read and gather information from an image.

• An area of study that connects with many other subjects.

• A way of looking at an image that requires critical thinking.

• All of the above.

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CCSS.RI.11-12.7

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A logo is identified by...

• An image used to identify a brand

• A fancy type of lego

• Lemon or grape oros

• A phrase used to identify a brand

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CCSS.RI.11-12.5

CCSS.RI.9-10.5

What is one reason visual literacy is useful?

• To be able to read a text in a foreign language.

• To be able to draw effectively.

• To be able to understand and analyze information in a visual format.

• To improve our eyesight

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CCSS.RI.11-12.7

CCSS.RI.9-10.7

CCSS.RL.11-12.7

CCSS.RL.9-10.7

CCSS.RL.8.7

What is the purpose of this image?

• To show a historical image.

• To give information about a chemical compound.

• To persuade the viewer to buy a product.

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CCSS.RI.11-12.7

CCSS.RI.9-10.7

CCSS.RL.11-12.7

CCSS.RL.9-10.7

CCSS.RL.8.7

Why incorporate visual literacy?

• To emphasize a point.

• To allow viewers to process information differently

• As a persuasive advertising technique

• All of the above

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CCSS.RI.9-10.4

CCSS.RI.9-10.4

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What is the purpose of this image?

• To provide information

• To convey an emotion

• To show that the man was chopping onions

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CCSS.RI.11-12.7

CCSS.RI.9-10.7

CCSS.RL.11-12.7

CCSS.RL.9-10.7

CCSS.RI.8.7

What is meant by the target audience

• The person we use for target practice

• The audience at a movie theatre

• Our family and friends

• The people we are trying to persuade to buy our product

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CCSS.RI.11-12.5

CCSS.RI.9-10.5

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CCSS.RI.11-12.8

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To analyse an advert means

• To create an advert

• To watch an advert

• To understand the meaning behind the advert

• It is an advertisement

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CCSS.RI.11-12.7

CCSS.RI.9-10.7

CCSS.RL.11-12.7

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AIDA stands for

• And I don't advertise

• Attract Interest Desire Act

• Advertisements in dark areas

• Always in danger anyway

The colour red as a persuasive technique represents:

• Fire, love, courage

• Peace, water, calm

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CCSS.RI.11-12.5

CCSS.RI.9-10.5

CCSS.RI. 9-10.8

CCSS.RI.11-12.8

CCSS.RI.8.5