Ethos Review

What persuasive technique is being used?

Ethos - appeal to trustworthiness and credibility

Logos - appeal to logic (facts, numbers, etc.)

Pathos - appeal to emotions

"Macaroni and Cheese - Just the way mom makes it!"

• Ethos

• Logos

• Pathos

What persuasive technique is being used?

Ethos - appeal to trustworthiness and credibility

Logos - appeal to logic (facts, numbers, etc.)

Pathos - appeal to emotions

"4 out of 5 people choose Vitalise for effective pain relief."

2 answers

• Ethos

• Logos

• Pathos

What persuasive technique is being used?

Ethos - appeal to trustworthiness and credibility

Logos - appeal to logic (facts, numbers, etc.)

Pathos - appeal to emotions

"Michael Jordan in a Hanes commercial."

• Ethos

• Logos

• Pathos

What persuasive technique is being used?

Ethos - appeal to trustworthiness and credibility

Logos - appeal to logic (facts, numbers, etc.)

Pathos - appeal to emotions

"Sprite Zero is 100% sugar-free."

• Ethos

• Logos

• Pathos

What persuasive technique is being used?

Ethos - appeal to trustworthiness and credibility

Logos - appeal to logic (facts, numbers, etc.)

Pathos - appeal to emotions

"A commercial shows an image of a happy family riding in an SUV."

• Ethos

• Logos

• Pathos

What persuasive technique is being used?

Ethos - appeal to trustworthiness and credibility

Logos - appeal to logic (facts, numbers, etc.)

Pathos - appeal to emotions

"Shineywhite Mouthwash! Recommended by dentists."

• Ethos

• Logos

• Pathos

What persuasive technique is being used?

Ethos - appeal to trustworthiness and credibility

Logos - appeal to logic (facts, numbers, etc.)

Pathos - appeal to emotions

"Advil Liqui-Gels provide up to 8 hours of continuous pain relief."

2 Answers

• Ethos

• Logos

• Pathos