Advertisement Types

A parody advertisement is a fictional advertisement for a non-existent product, either done within another advertisement for an actual product, or done simply as parody of advertisements

• Testimonial

• Spoof ad

• Bandwagon effect

• Announcement

an advertisement that is broadcast on television or radio __________

_________is a marketing tactic in which a company uses surprise and/or unconventional interactions in order to promote a product or service.

_______ - a way of advertising a product by supplying it for use in films or television programmes.

a word or phrase that is easy to remember and is used by a group or business to attract attention

• banner

• Testimonial

• slogan

________- An advertisement which is displayed on the search engine results page, after a user searches for certain keywords.

• Sponsored link

• Product placement

• announcement

_______ - term used to describe the tendency for people to adopt certain behaviors, styles, or attitudes simply because others are doing so.

__________ is about placing ads on unusual objects or in unusual places where you wouldn't usually expect to have an advertisement

A --------- is a story told primarily through the use of visual media.

_______________ a very large board on which advertisements are shown, especially at the side of a road.