Analyzing Ads

Analyzing Ads

9th - 12th Grade

20 Qs

quiz-placeholder

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Analyzing Ads

Analyzing Ads

Assessment

Quiz

English

9th - 12th Grade

Practice Problem

Hard

CCSS
RI. 9-10.8, RI.11-12.7, RI. 9-10.9

+14

Standards-aligned

Created by

Margaret Anderson

FREE Resource

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20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

AIDA is an acronym that stands for...

Attention
Interest

Desire
Action

Attention
Intrigue
Desirability

Acquire

Attract
Invest
Draw
Attain

Action
Interest
Desire

Attention

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Who is the target market for this advert? Choose the most correct answer.

Everyone

Chocolate lovers

Superheroes

Children

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

What is the copy in this advert?

The hands

The box

The colour purple

The wording

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

What element creates DESIRE in the audience?

The hands

The purple colour

The box of chocolate

The shape of the advert

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a SLOGAN?

An image used to represent your brand

A short phrase that helps the audience remember the brand or product

An announcement promoting a product

The same thing as a logo

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

What is the SLOGAN in this advert?

Media Image

big. beefy. bliss.

i'm loving it

Big Mac

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.8

CCSS.RI.9-10.5

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Who is the target market for this audience

People who enjoy the outdoors

Ship rescue companies

People looking for a powerful car

People looking to explore the arctic

Tags

CCSS.RI. 9-10.9

CCSS.RI.11-12.9

CCSS.RL.11-12.2

CCSS.RL.8.2

CCSS.RL.9-10.2

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