Which of these is not a characteristic of "Ethos"?

Ethos will try to convince you that the company is dishonest.

Ethos will try to convince you that the company is more reliable.

Ethos often involves statistics from reliable experts.

Patriotism strategy refers to:

Ideas to suggest something positive

What is the main objective of the technique called "Plain Folks"?

The suggestion that the product is a practical product of good value for ordinary people.

The suggestion that the product is not a practical product of good value for ordinary people.

The suggestion that the product is an expensive product but of good value for important people.

The suggestion that the product is a practical product but of low value for ordinary people.

What is the main objective of the technique called "Magic Ingredients"?

The suggestion that some almost miraculous discovery makes the product exceptionally effective.

The suggestion that some almost miraculous discovery makes the product exceptionally expensive.

The suggestion that using this product puts the user ahead of the times.

The suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous lifestyle.

What is the main objective of the technique called "Weasel Words"?

"Weasel words" are used to suggest a positive meaning without actually really making any guarantee.

"Weasel words" are used to suggest that the product being sold is also positive.

"Weasel words" are used to offers you something "extra."

"Weasel words" are used to puts the user ahead of the times.

This is an example of "Weasel Words":

A dish soap leaves dishes virtually spotless.

A pharmaceutical manufacturer describes a special coating that makes their pain reliever less irritating to the stomach than a competitor's.

You do not want to be the only person without it!.

Persuasive Advertisements

Quiz

•

English

•

University

•

Practice Problem

•

Hard

•

CCSS

RI.11-12.5, RI.9-10.5, RI. 9-10.8

+3

Standards-aligned

Margaret Anderson

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the three categories in which persuasive strategies are divided?

Ethos, irony, logos.

Logos, success, pathos.

Pathos, logos, ethos.

Fortune, money, technology.

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.8

CCSS.RI.9-10.5

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

"An advertisement using ______ will give you the evidence and statistics you need to fully understand what the product does." The sentence refers to:

Strategies.

Pathos.

Ethos.

Logos.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following options is a characteristic of the category "pathos"?

Pathos will attempt to evoke an emotional response in the consumer.

Pathos will give you the evidence and statistics you need to fully understand what the product does.

Pathos will try to convince you.

Pathos will try to persuade you to buy something.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following options is not a characteristic of the category "pathos"?

Pathos will attemp to evoke an emotional response in the consumer.

Pathos will attemp to evoke a logical response in the consumer.

Pathos includes emotions such as fear and guilt.

Pathos will attemp to evoke negative emotions as pain.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The term "Ethos" refers to:

An appeal to emotion.

An appeal to credibility or character.

An appeal to emotion.

An advertisement.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

which of the following is an example of the category "logos"?

Sugar is not good for health.

High sugar intake increases the risk of diabetes, according to recent studies.

A teaspoon of stevia contains 25% of the sugar you need in your day.

If you exceed the consumption of sugar, you can increase the risk of diabetes in a 80%, according to recent studies.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The term "Logos" refers to:

A celebrity endorses a product.

Try to convince.

Involves statistics.

An appeal to logic or reason.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

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Persuasive Advertisements

15 questions

What are the three categories in which persuasive strategies are divided?

"An advertisement using ______ will give you the evidence and statistics you need to fully understand what the product does." The sentence refers to:

Which of the following options is a characteristic of the category "pathos"?

Which of the following options is not a characteristic of the category "pathos"?

The term "Ethos" refers to:

which of the following is an example of the category "logos"?

The term "Logos" refers to:

Which of the following is a persuasive technique used in advertising?

Which of these is not a characteristic of "Ethos"?

Patriotism strategy refers to:

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