Visual Advertisement Persuasive Techniques

What is advertising?

• a short novel or long short story

• paid communication designed to inform or influence an audience, usually to promote a product, service, brand or event

• a printed publication containing news, articles, advertisements, and correspondence

• the recording, reproducing, or broadcasting of moving visual images

When an advertisement is aimed at a certain group of people they are known as the ______________.

• Audience

• Target Audience

• Viewers

• Spectators

The Nike tick is an example of a famous advertising ____________.

• Logo

• Slogan

• Image

• Graphic

This is a form of print media

• True

• False

When a famous person shows their support for a product or media campaign, it is called _____________.

• Endorsement

• Empowerment

• Encouragement

• Support

"I'm lovin' it" is an example of a famous _____________.

• Logo

• Brand

• Company

• Slogan

A metaphor compares two things and which does NOT use the words...

• have, of

• like, as

• their, there

• simile

Which persuasive technique is being used in this advertisement for Mcdonald's?

• Facts

• Inclusive language

• Alliteration

• Rhetorical question

This Heinz ketchup ad is an example of ...

• metaphor

• facts

• statistics

• endorsement

What is the persuasive technique being used in this advertisement for Coca-Cola?

• Inclusive Language

• Repetition

• Anecdote

• Emotive language