Ethos, Pathos, Logos, Bias

An advertisement that uses this rhetorical device will try to get you to see the company as reliable, honest and credible.

• ethos
• pathos
• logos

This rhetorical devices refers to an argument that appeals to logic

• ethos
• pathos
• logos

This rhetorical device refers to an argument that appeals to one's emotions

• ethos
• pathos
• logos

Select the PREDOMINANT rhetorical device targeted:
"There's no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night."

• Ethos 
• Pathos
• Logos

Select the PREDOMINANT rhetorical device targeted: 
A child is shown covered in bug bites after using an inferior bug spray.

• Ethos
• Pathos
• Logos

Select the PREDOMINANT rhetorical device targeted: 
Cardiologists recommend Ecotrin more than any other brand of aspirin.

• Ethos 
• Pathos
• Logos

Sprite Zero is 100% sugar-free.

• Ethos
• Pathos
• Logos

A 32-oz. bottle of Tides holds enough to was 32 loads.

• Ethos
• Pathos
• Logos

"You know me - I've taught Sunday School at your church for years, babysat your children, and served as a playground director for many summers."

• Ethos 
• Pathos
• Logos

"In 25 years of driving the same route, I haven't seen a single deer."

• Ethos 
• Pathos
• Logos