Rhetorical Appeals in Advertisements

Which of the following most closely aligns with logos?

• Beliefs and opinions

• Credibility and trustworthiness

• Statistics and data

• Aesthetics and popularity

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Which rhetorical appeal is being used in this advertisement?

• Ethos

• Pathos

• Logos

• None of the above

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

A student is trying to convince his teacher to take a late assignment: “Mr. Hagen, I have never before turned in an assignment late in this class, and you know I am here and on time every day. I have a 3.8 G.P.A. When I tell you that I have a good reason, you have to believe me.”

What two rhetorical strategies is this student using?

• Ethos

• Pathos

• Logos

• None of the above

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Which of the following most closely aligns with pathos?

• Credibility and trustworthiness

• Logic and reasoning

• Accessibility and simplicity

• Emotion and beliefs

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Which rhetorical appeal is being used in this advertisement?

• Ethos

• Pathos

• Logos

• None of the above

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

After using your phone in class WAY too much, your teacher finally called home about your phone use. When you got home and your mom threatened to ground you from your phone and you said “Mom, what if there is a gunman at school, and I have no way to communicate with you aside from my phone?”

What rhetorical strategy did you use to persuade your mom to let you keep your phone?

• Ethos

• Pathos

• Logos

• None of the above

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Which of the following most closely aligns with ethos?

• Emotions and beliefs

• Credibility and trustworthiness

• Logic and facts

• Complexity and coherency

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Which rhetorical appeal is being used in this advertisement?

• Ethos

• Pathos

• Logos

• None of the above

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

You are trying to convince your teachers to stop assigning homework. You mention how studies have shown that there is not a clear link between homework and student achievement.

Which rhetorical appeal are you using to try to convince your teachers to stop assigning homework?

• Ethos

• Pathos

• Logos

• None of the above

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Why do speaker's use the rhetorical appeals in their pieces (speeches, advertisements, etc.)?

• To appeal to the audience's emotions.

• To appeal to the audience's logic and reasoning.

• To establish their credentials and trustworthiness.

• All of the above.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5