The Lesson in Design
Quiz
•
English
•
8th Grade
•
Hard
+37
Standards-aligned
Margaret Anderson
FREE Resource
16 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
29. Use "What Can We See in a Logo?" to answer this question.
"Gist memory" occurs when the brain --
recalls specific details
remembers a general idea
connects information
overlooks common images
Tags
CCSS.RF.3.3B
CCSS.RF.3.3C
CCSS.RF.3.3D
CCSS.RF.4.3A
CCSS.RF.5.3A
2.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
30. Use "What Can We See in a Logo?" to answer this question.
In paragraph 6, the word prevalent means --
elaborate
creative
vital
widespread
Tags
CCSS.RI.8.4
CCSS.RI.9-10.4
CCSS.RL.7.4
CCSS.RL.8.4
CCSS.RL.9-10.4
3.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
31. Use "What Can We See in a Logo?" to answer this question.
What example of "attentional saturation" does the author provide in the selection?
Companies use memorable logos to represent their brands.
Participants in a study could not recall details of images seen every day.
Business experts believe that product logos are important.
Researchers gave students a simple assignment to complete.
Tags
CCSS.RI. 9-10.2
CCSS.RI.8.2
CCSS.RL.7.2
CCSS.RL.8.2
CCSS.RL.9-10.2
4.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
32. Use "What Can We See in a Logo?" to answer this question.
Which sentence from the selection suggests that companies may want to reconsider their approach to branding their products?
We see them on signs, vehicles, television, and even on the clothes we wear. (paragraph 1)
Researchers have developed a theory they think might help to explain this blind spot in our memories. (paragraph 3)
The details of product logos are just the kind of information our brains tell us we do not need. (paragraph 5)
But there are still many business experts who believe in the importance of a recognizable logo. (paragraph 5)
Tags
CCSS.RI. 9-10.2
CCSS.RI.7.2
CCSS.RI.8.2
CCSS.RL.7.2
CCSS.RL.8.2
5.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
33. Use "What Can We See in a Logo?" to answer this question.
The author mentions common name brands in the first paragraph most likely to --
create a connection with the reader
define key terms for the reader
offer an opinion to the reader about the topic
introduce the reader to the main idea of the selection
Tags
CCSS.RI.8.6
CCSS.RI.8.9
CCSS.RL.7.6
CCSS.RL.8.6
CCSS.RL.9-10.6
6.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
34. Use "What Can We See in a Logo?" to answer this question.
What is paragraph 2 mainly about?
The skill it takes to identify a logo from several images
The popularity of a certain technology brand
The poor drawing ability of students
The results of a research study
Tags
CCSS.RI.7.2
CCSS.RI.8.2
CCSS.RL.7.2
CCSS.RL.8.2
CCSS.RL.9-10.2
7.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
35. Use "What Can We See in a Logo?" to answer this question.
How does the author organize the selection?
By describing how logos are problematic and then offering solutions on how to improve them
By presenting research about logos and then explaining how logos are perceived by the brain
By listing familiar logos and then showing how those logos are influential in advertising
By comparing common objects to logos and then contrasting the theories about logos
Tags
CCSS.RI.5.5
CCSS.RI.6.5
CCSS.RI.7.5
CCSS.RI.8.5
CCSS.RI.9-10.5
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