Rhetorical Strategies

There are four types of rhetorical appeals

• True

• False

An appeal to people's conscience, morals, or ethics

• logos

• ethos

• moros

• pathos

Statistical data (numbers) is normally used in this appeal

• pathos

• ethos

• porthos

• logos

An ad campaign that includes a doctor is using

• ethos

• bandwagon

• logos

• pathos

A commercial designed to tug at our heartstrings is using

• logos

• pathos

• pothas

• ethos

"Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more open and shut."

• Logos
• Scare Tactics
• Pathos
• Ethos

This is an example of ...

• Logos
• Ethos
• Pathos
• Patriotism

What is the primary rhetorical appeal in this ad?

• Pathos

• Ethos

• Logos

• None of these

"The data is perfectly clear: this investment has consistently turned a profit year-after-year, even in spite of market declines in other areas."

• Ethos

• Pathos

• Logos

• None of these

"Where would we be without this tradition? Ever since our forefathers landed at Plymouth Rock, we've celebrated Thanksgiving without fail, making more than cherished recipes. We've made cherished memories."

• Ethos

• Pathos

• Logos

• None of these