Rhetorical Devices for Advertising

Which rhetorical device is used when comparing two things by saying one thing is another thing?

• Personification

• Metaphor

• Hyperbole

• Simile

What is the definition of a simile?

• Words that sound like the noise they are describing.

• Comparing two things by saying one thing is another thing.

• Giving human qualities, feelings, or actions to things that are not human.

• Comparing two things using 'like' or 'as' to describe how they are similar.

Which rhetorical device involves repeating words to make them stand out and be remembered?

• Alliteration

• Repetition

• Onomatopoeia

• Hyperbole

What is an example of personification in food advertising?

• 'Pop! Goes the popcorn.'

• 'Our smoothie dances on your taste buds.'

• 'Our ice cream is as creamy as a cloud.'

• 'Our cookies are little bites of happiness.'

Which rhetorical device is used in the example: 'Crispy chips, crunchy crackers, delightful dips.'?

• Alliteration

• Metaphor

• Simile

• Hyperbole

What is the purpose of a rhetorical question in advertising?

• To compare two things using 'like' or 'as'.

• To make a point or to make people think.

• To give human qualities to non-human things.

• To exaggerate the importance of something.

Which rhetorical device is used in the phrase: 'The wind whispered through the trees'?

• Personification

• Metaphor

• Simile

• Hyperbole

What is the purpose of using hyperbole in advertising?

• To make a point or to make people think.

• To compare two things using 'like' or 'as'.

• To exaggerate the importance of something.

• To give human qualities to non-human things.

Which rhetorical device is used in the example: 'Her smile was as bright as the sun'?

• Metaphor

• Simile

• Personification

• Alliteration

Which rhetorical device is used in the example: 'The stars danced playfully in the moonlit sky'?

• Metaphor

• Simile

• Personification

• Alliteration