Persuasive Terms

What is persuasion?

• Convincing people to buy a product

• The action or process of persuading someone or of being persuaded to do or believe something.

• A type of entertainment

• A factual document

What is the persuasive technique 'Bandwagon'?

• A type of musical slogan

• A question to the consumer

• A use of statistics and evidence

• A statement suggesting everyone is using a specific product.

What is a testimonial?

• A statement of evidence and statistics

• A use of emotive language

• A slogan

• A well-know person supports a product or service

What is emotional appeal?

• A slogan

• An appeal to logic and reason

• A person is made to have strong feelings about a situation or product

• An appeal for appreciation

How does humour work in an advertisement?

• It is funny and witty

• It captures the audiences imagination

• It make an impact

• It is interesting and fun

What is the purpose of a rhetorical question in an advertisement?

• It asks the consumer to take action

• It is catchy and memorable

• It asks a question to make the reader think

• It gives evidence and facts to the consumer

What persuasive technique is used in this ad?

• Bandwagon

• Repetition

• Rhetorical question

• Humour

What persuasive technique is used in this advertisement?

• Rhetorical question

• Testimonial

• Emotional appeal

• Humour

What persuasive technique is used in this advertisement?

• Rhetorical question

• Humour

• Emotional appeal

• Bandwagon

What persuasive technique is used in this advertisement?

• Bandwagon

• Emotional appeal

• Humour

• Slogan