M and A

What is the main purpose of an advertising plan?

• To manage business expenses

• To attract customers to the business

• To train employees

• To increase product prices

What does a commercial plan primarily focus on?

• Branding

• Government regulations

• Employee satisfaction

• Sales objectives, strategies, and action plans

Which of the following is NOT part of a commercial plan?

• Objectives

• Marketing trends

• Strategies

• Plans of action

How does advertising help a business?

• It replaces the need for a sales team

• It guarantees product quality

• It attracts customers

• It reduces production costs

Why might television not be a viable advertising medium for new businesses?

• It is difficult to use

• It is illegal for small businesses

• It does not reach many people

• It is too expensive

Which advertising channel is best suited for small businesses?

• National television commercials

• Social media and word-of-mouth marketing

• Local newspaper ads

• Billboard advertising on highways

What is the main goal of advertising?

• To replace salespeople

• To provide free information

• To persuade people to take action, such as buying a product

• To communicate with employees

Which of the following is an example of word-of-mouth marketing?

• A customer recommending a product to a friend

• Sending promotional emails

• Buying a TV ad

• Distributing flyers in a shopping mall

Which of the following is an example of a sales strategy?

• Offering a product for free permanently

• Reducing the advertising budget

• Using highly trained and motivated salespeople

• Lowering employee salaries

What is the primary role of advertising?

• To close sales

• To attract customers

• To manage business finances

• To train employees