Ad

"This week, we will play against our toughest ________," the coach told his players.

• adaptation

• adolescence

• adhesive

• adversary

The ___________ substance on the back of a Post-It note allows it to stick to smooth surfaces.

• admonish

• adolescence

• adhesive

• adamant

_________ refers to the ages between 13 and 21.

• adversary

• adolescence

• adaptation

• adamant

The little boy was ________ about getting a particular book from the library.  There was just no changing his mind.

• adamant

• admonish

• administer

• adversary

Which advertising technique puts down or gives negative labels to another rival company?

• card stacking

• name calling

• glittering generalities

• appeal to prestige

Which ad technique shows off how many customers they have and states that everyone wants their product?

• glittering generalities

• appeal to emotion

• testimonials

• bandwagon

Which ad technique uses slogans with positive language, but doesn't give much information about the product?

• appeal to prestige

• appeal to emotion

• glittering generalities

• card stacking

Which ad technique purposely ignores the problems with their product and only tells about the positive qualities?

• card stacking

• appeal to prestige

• testimonials

• name calling

Which ad technique uses stories, words, music and images to create a certain feeling (usually sadness or anger)?

• appeal to emotion

• name calling

• glittering generalities

• bandwagon

Which ad technique uses celebrities or real customers to promote the product?

• bandwagon

• testimonials

• card stacking

• appeal to prestige