Qualitative and Quantitative Research

What is the main difference between qualitative and quantitative research in terms of analysis?

• Qualitative research uses numbers

• Quantitative research uses themes

• Qualitative research is rigid

• Quantitative research is up for discussion

Which type of research is more focused on exploring and understanding society?

• Qualitative research

• Quantitative research

• Observational research

• Experimental research

Which type of research is more likely to have a final report with a lot of writing and quotes?

• Qualitative research

• Quantitative research

• Experimental research

• Observational research

What is the main focus of quantitative research questions?

• When and where

• How much and how often

• What and how

• Who and why

How does quantitative research typically analyze data?

• Using quotes

• Using numbers and statistics

• Using observations

• Using themes

When should qualitative research be used over quantitative research?

• When proving hypotheses

• When analyzing statistical significance

• When exploring society

• When using numbers and statistics

What type of questions does qualitative research typically ask?

• Predictive questions

• Open-ended questions

• Closed-ended questions

• Statistical questions

Key terms are: understanding, context, complexity, subjectivity

• QUALITATIVE

• QUANTITATIVE

Which type of information is most likely to be collected by quantitative research methods?

• Attitudes and values

• Descriptions and explanations

• Non-numerical data

• Measurements and Statistics

The results of this type of study are more objective, and free from the personal bias of the researcher.

• Qualitative Design

• Quantitative Design