Introduction to Marketing

Marketing that utilizes Internet and online based technologies is known as ...

• Relationship Marketing

• Traditional Marketing

• Digital Marketing

• Cause Marketing

According to the introduction, why is color essential to marketing and media development?

• Because it is inexpensive to use

• Because it is a new trend in design

• Because it tells a story and evokes emotions

• Because it is only used by skilled artists

What is the purpose of color in media and marketing design according to the text?

• To make designs look more attractive

• To balance the mind, body, and emotions

• To help communicate a message and invoke feelings

• To make designs cheaper to produce

How does the color green typically influence consumer perception in marketing?

• It signifies luxury and exclusivity

• It evokes feelings of peace and environmental consciousness

• It is associated with danger and caution

• It represents sadness and melancholy

What psychological effect is most commonly associated with the color orange in branding?

• Stimulates appetite and conversation

• Induces calmness and serenity

• Represents professionalism and reliability

• Evokes feelings of gloom and despair

  A target market is a group of consumers that have similar wants and needs.

• True

• False

What is the process of dividing a market into groups of people who have the same product needs?

• Market

• Market Segmentation

• Target market

• Concentrated Marketing Strategy

What is the primary purpose of an introduction in a marketing text?

• To provide a detailed analysis of the market

• To introduce the main concepts and objectives

• To conclude the marketing strategy

• To list all the marketing tools available

Which of the following is a key element of effective marketing communication?

• Ambiguity

• Clarity

• Complexity

• Vagueness

In marketing, what does the term 'target audience' refer to?

• The competitors in the market

• The group of people a product is aimed at

• The marketing team

• The media channels used