Advertisement Techniques
Authored by Sarah Williams
English
8th Grade
CCSS covered
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15 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Choose the term that best fits the definition:
The suggestion that the product is a practical product of good value for ordinary people
pathos
bandwagon
plain folks
ethos
Tags
CCSS.RI.7.5
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI.9-10.5
CCSS.RI. 9-10.8
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Choose the term that best fits the definition:
The suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous lifestyle
plain folks
bandwagon
weasel words
snob appeal
Tags
CCSS.RI.7.5
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI.7.8
CCSS.RI.9-10.5
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Choose the term that best fits the definition:
Advertisers use celebrities or just regular people to endorse the product
testimonial
bandwagon
plain folks
pathos
Tags
CCSS.RI.7.5
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI.7.8
CCSS.RI.9-10.5
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Choose the term that best fits the definition:
A company says that you have a limited amount of time to purchase the product
weasel words
sense of urgency
bribery
patriotism
Tags
CCSS.RI.7.5
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI.7.8
CCSS.RI.6.8
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Choose the term that best fits the definition:
Advertisers make it seem like you need to be the first person to have a new product
bandwagon
bribery
Avant Garde
plain folks
Tags
CCSS.RI.7.5
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI.7.8
CCSS.RI. 9-10.8
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What type of technique is this advertisement using and how is it used?
Warm and Fuzzy
- Uses sentimental images (families, kids and animals) to stimulate feelings of pleasure, comfort, and delight.
Bandwagon
- Ads showing lots of people using the product
Colour
- attract attention, evoke certain feelings
Fear
- Uses something disliked or feared by the intended audience to promote a "solution.”
Tags
CCSS.RI.7.5
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI.7.8
CCSS.RI. 9-10.8
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What persuasive technique is used in this advertisement?
Use of Colour
Humour
Association
Fear
Tags
CCSS.RI.7.5
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI.7.8
CCSS.RI.6.8
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