Advertisement Techniques

Advertisement Techniques

8th Grade

15 Qs

quiz-placeholder

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Advertisement Techniques

Advertisement Techniques

Assessment

Quiz

English

8th Grade

Hard

CCSS
RI.8.5, RL.2.4, RL.11-12.6

+7

Standards-aligned

Created by

Sarah Williams

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Choose the term that best fits the definition:

The suggestion that the product is a practical product of good value for ordinary people

pathos

bandwagon

plain folks

ethos

Tags

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Choose the term that best fits the definition:

The suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous lifestyle

plain folks

bandwagon

weasel words

snob appeal

Tags

CCSS.RI. 9-10.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Choose the term that best fits the definition:

Advertisers use celebrities or just regular people to endorse the product

testimonial

bandwagon

plain folks

pathos

Tags

CCSS.RI. 9-10.8

CCSS.RI.7.5

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Choose the term that best fits the definition:

A company says that you have a limited amount of time to purchase the product

weasel words

sense of urgency

bribery

patriotism

Tags

CCSS.RI. 9-10.8

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Choose the term that best fits the definition:

Advertisers make it seem like you need to be the first person to have a new product

bandwagon

bribery

Avant Garde

plain folks

Tags

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

What type of technique is this advertisement using and how is it used?

Warm and Fuzzy

- Uses sentimental images (families, kids and animals) to stimulate feelings of pleasure, comfort, and delight.

Bandwagon

- Ads showing lots of people using the product

Colour

- attract attention, evoke certain feelings

Fear

- Uses something disliked or feared by the intended audience to promote a "solution.”

Tags

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

What persuasive technique is used in this advertisement?

Use of Colour

Humour

Association

Fear

Tags

CCSS.RI. 9-10.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

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