Advertisement Techniques

Choose the term that best fits the definition:

The suggestion that the product is a practical product of good value for ordinary people

• pathos

• bandwagon

• plain folks

• ethos

Choose the term that best fits the definition:

The suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous lifestyle

• plain folks

• bandwagon

• weasel words

• snob appeal

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Advertisers use celebrities or just regular people to endorse the product

• testimonial

• bandwagon

• plain folks

• pathos

Choose the term that best fits the definition:

A company says that you have a limited amount of time to purchase the product

• weasel words

• sense of urgency

• bribery

• patriotism

Choose the term that best fits the definition:

Advertisers make it seem like you need to be the first person to have a new product

• bandwagon

• bribery

• Avant Garde

• plain folks

What type of technique is this advertisement using and how is it used?

• Warm and Fuzzy

  - Uses sentimental images (families, kids and animals) to stimulate feelings of pleasure, comfort, and delight.

• Bandwagon

  - Ads showing lots of people using the product

• Colour

  - attract attention, evoke certain feelings

• Fear

  - Uses something disliked or feared by the intended audience to promote a "solution.”

What persuasive technique is used in this advertisement?

• Use of Colour

• Humour

• Association

• Fear

How is the technique 'testimonials' used in this advertisement?

• Words such as ‘we’, ‘you’, ‘our’ and ‘us’. Creates a connection

• Links a product or idea with something already liked or desired by the target audience

• Ads showing lots of people using the product

• An attempt to persuade the reader by using a celebrity, expert, plain folk.

Identify the persuasive technique in this advertisement

• Flag waving

• Bandwagon

• Australian

• Testimonials

What is the purpose of advertising?

Give one example of a persuasive technique and explain how it is used.

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