Advertising Technique
Authored by Sarah Williams
English
7th Grade
CCSS covered
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15 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The avant garde strategy is when
Advertisers make it seem that everyone is buying this product, so you feel you should buy it, too.
Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product
Advertisers use both celebrities to endorse products.
Advertisers make it seem that the product is so new that you will be the first on the block to have it.
Tags
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI.6.8
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Makes the claim that EVERYONE is using this product, and you should, too.
Celebrities
Fear
Bandwagon
Heartstrings
Tags
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI.6.5
3.
MULTIPLE SELECT QUESTION
1 min • 1 pt
This ad uses (Choose two.)
experts
plain folk
celebrity
testimonial
Tags
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI.6.8
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What does the transfer strategy rely on?
Ethos
Logos
Pathos
Tags
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI.6.5
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
This is an example of?
ethos
pathos
logos
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
This is an example of?
ethos
pathos
logos
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Linking unrelated products or characters together in an attempt to transfer the image, feelings and trust to the other product.
Name Calling
Bandwagon
Transfer
Card Stacking
Tags
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.8.8
CCSS.RI.6.8
CCSS.RI.6.5
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