Advertising Technique

The avant garde strategy is when

• Advertisers make it seem that everyone is buying this product, so you feel you should buy it, too.

• Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product

• Advertisers use both celebrities to endorse products.

• Advertisers make it seem that the product is so new that you will be the first on the block to have it.

Makes the claim that EVERYONE is using this product, and you should, too.

• Celebrities

• Fear

• Bandwagon

• Heartstrings

This ad uses (Choose two.)

• experts

• plain folk

• celebrity

• testimonial

What does the transfer strategy rely on?

• Ethos

• Logos

• Pathos

This is an example of?

• ethos

• pathos

• logos

This is an example of?

• ethos

• pathos

• logos

Linking unrelated products or characters together in an attempt to transfer the image, feelings and trust to the other product.

• Name Calling

• Bandwagon

• Transfer

• Card Stacking

Putting down another brand, product or candidate.

• Bandwagon

• Name Calling

• Testimonial

• Put Down

Using fear, family values, cuteness, love, nationalism etc. to create an emotional connection to the product.

• Transfer

• Glittering Generalities

• Card Stacking

• Appeal to Emotion

The use of regular, everyday people with whom viewers can identify.

• Bandwagon

• Plain Folks

• Testimonial

• Transfer