Persuasion Techniques

Purchase this product if you want to be successful" is an example of a...

• kairos

• research

• claim

• big name

"Act in the next 60 seconds to receive this special offer!" is an example of...

• ethos

• kairos

• logos

• claim

Which of the following is NOT an example of Logos?

• 97% of all users recommend this product.

• Governor Tony Evers recommends this product.

• 16 out of 20 doctors have recommended this product.

• The flu virus can live up to 48 hours on hard surfaces.

Which of the following frequently seen commercials use pathos?

• Prevention of cruelty to animals

• Children's cancer hospitals

• Soldiers coming home

• Puppy food

What does pathos use to get your attention?

• Numbers

• Emotions

• Big names

• Research

How does ethos appeal to consumers?

• Emotions

• Research

• Trustworthiness

• Humor

If you put a time limit or sense of urgency on your ad, you are using...

• Pathos

• Ethos

• Logos

• Kairos

The American Academy of Dermatologists have issued a statement of support for this acne treatment is an example of...

• Kairos

• Logos

• Ethos

• Pathos

We are the poor, helpless children who are forced to do hours and hours of homework every night.

• False Cause and Effect

• Bandwagon

• Emotional Appeal

• Attacking

Every parent in this community has an iphone. Which persuasive technique is this an example of?

• Card Stacking

• Bandwagon

• Glittering Generalities

• Attacking